Zappos announced that it will deal away with job postings. In a conversation with The Washington Post, Stacy Zapar (who I know from Twitter and Facebook) stated that “job boards are a conversation killer.” Her company is not alone in this assessment.
Zappos has been known to push the HR boundaries and this is another out-of-the-box plan. I commend Stacy, her recruiting/talent acquisition department, and Zappos of taking this bold step. Now, will it work? Here’s my pros and cons:
- Zappos is a popular company to take this chance. Zappos is on the list of the “Top 100 Companies to Work For” annually.
- With over 30,000 applicants, Zappos has a following.
- You work in Las Vegas. The sun, the casinos…
- They’re going “old school” of applicants talking to recruiters and vice versa, which is a lost art.
- This is an open book. All you have to do is be interested in Zappos and what you do best and have a conversation from there.
- Being under the Amazon umbrella might influence Amazon to alter their practices, which could benefit Amazon, and maybe the Washington Post.
- They’ve covered the bases from their own department sites and social media.
- This is a collaborative effort, so you can speak to a recruiter or an ambassador.
- Scale is the biggest issue. With over 30,000 applicants, can they talk to most of the applicants?
- You work in Las Vegas. The heat and the temptation…
- Most of the positions would be in Las Vegas. Would people be willing to stay in Vegas for the long term?
- The company has admit it’s becoming more known as a workplace experiment than an online shoe retailer.
- Possible discrimination suits if the job seeker feels it was robbed from the position from all the conversations.
Do I think Zappos will succeed with no job postings? They have a following and the location for people to get excited about work. My issue is not the scale and scope of this decision because I know Zappos will do a great job.
My issue is what’s Zappos’s identity? They’re a fun culture with all the benefits and perks, but they’re more known for their workplace now than an online retail store.
True story: I binge-watch Season 7 of Psych and on the episode, ‘Right Turn or Left for Dead,’ Shawn Spencer saw a pair of Kjellen shoes, he wanted to buy it on Zappos. I forgot for a moment that Zappos is an online retail store.
We know Amazon wanted Zappos for their customer service when they bought the company in 2009. Does Amazon want to re-create the workplace Zappos has mastered?
This is Amazon’s advantage of having Zappos in their portfolio. Amazon has everything you can think of imaginable and they are willing to do new things (see the 60 Minutes piece with Jeff Bezos?). Why not have Zappos experiment on this and if it gets traction, Amazon can implement that to their workplace.
To me, the Zappos no job postings announcement potentially does three things:
- Force recruiters to interact and engage with job seekers, which to me, is a very good thing. Recruiters should be moving billboards and be the faces of the b.
- Job Postings/Job Descriptions have been stagnant for a very long time. Maybe it’s time to rethink how companies write about job descriptions (this includes my company, Recruit4Cause, which is a job board).
- Amazon adopts Zappos’s workplace culture like they did adopt their customer service virtues when they bought the company.
I would say Zappos could have another game-changer, in more ways than one.