There are tons of articles comparing dating to recruiting. Heck, I wrote about this subject six years ago and even eHarmony wanted to join in on the fun. I want to re-visit this comparison because if there is a difference between dating and recruiting, it’s how we approach it.
Tinder is a dating app where you find people around based on your current location. Tinder gives you a list (single-file) of people, from a certain radius you set based on your location, that you like or dislike from their pictures and/or their interests. They only way to communicate with the person is if the other likes you back. If you’re in a close distance, you can have an impromptu meetup or possibly a first date to see if there’s a connection.
Tinder, and other dating apps, are trying to combine dating compatibility of Match.com with location-based apps like Foursquare to find matched near you so you don’t have to travel far to find a loved one. This poses a question to recruiting: where’s our Tinder app?
The reason these dating apps are being progressive and successful is people expect something and that is a simple connection. People just want to interact for various reasons. In recruiting, people want to get an opportunity (job, contractor, consultant, temp), but you don’t necessarily get individuals in companies, but companies and brands looking at you. How do we change the mindset that businesses can allow their employees to be “agents” to these job seekers?
This is why I like about Zappos announcement; the burden of finding people goes to the recruiters and ambassadors. Zappos has given a path for job seekers to sign up and it is up to the recruiters and ambassadors to find and converse, from the crop who signed up at Inside Zappos, who can contribute to Zappos.
As of now, the burden is on the job seeker to find positions they qualify, no matter the location, company, or industry and most of these postings do not have a contact listing. Job seekers have to search for themselves who’s the hiring manager for the position they applied for. As a recruiter, I want to be contacted and be seen. Recruiters who say “we’re busy” mostly are full of it. Out of the tons of applicants, only a few will respond about the job. You can’t talk to a few people about the status of the job? This is why job seekers are frustrated in their search because there has not been a response from the company, and worse, not from an employee from the company about their status.
What Zappos and Tinder are doing, and what recruiting should always be and forgets, is knowing relationships (either personal or work) is a two-way street and it is up to us to build that relationship.
To hold up my end of the bargain, I will do what Chris Hoyt and Jessica Lee have done before and give you my contact information if you want to discuss anything, from recruiting, or something else:
Phone: (703) 618-2176
Work email: email@example.com
Personal email: firstname.lastname@example.org
And there’s my profiles to the right.